Skybridge's innovative use of information technology has been one of the driving forces for its placement as a finalist in this year's Telstra Business Awards.

Having worked with Digital Tree for the past three years, Skybridge has implemented  several software-driven customer service improvements and staff productivity initiatives that have helped the business grow more than five-fold since 2005.

According to the Managing Director of Skybridge, Mr Glen Makin, the growth of his company and the increased recognition of his market leading tactics are largely attributable to the work that's been done by Digital Tree.

"Our business processes are driven by the capabilities that Digital Tree have designed and built for us," said Makin.

"I get an idea and Digital Tree makes it a reality - we've got a great working partnership.

"Our customer service, supplier communication and internal efficiencies have grown and improved exponentially through the work that Digital Tree has done.

"And not only that, but we can do things that our competitors aren't  even contemplating yet!

"I'm so impressed with Digital Tree and they're such an integral part of our future growth strategies, that I've got them under an exclusive arrangement within my industry - there's no way I want my competitors working with them," he said.